A tale of happy tails & wet noses
Our Story
Our Lines
Natural, recognizable, straightforward. Uncomplicate meal time, keep it Natural.
Advanced nutrition formulas for every life stage and lifestyle. Keep them feeling in their Prime.
Whole foods recipes to nourish from the inside out. Embrace their Ultra cravings.
Our Values
We are committed to taking the guesswork out of feeding your pets, providing the highest quality foods, innovating for a greener and sustainable future, and obsessed with providing exceptional/ uncomparable nutrition at good value.
Food safety
Meticulous focus on uncompromised process and performance
Compassion
Guided by love and care for ourselves, our pets, and our communities
Expertise
Unmatched pet specialty conducted with confidence and empathy
Where we're taking it:
Our focus to the Future
We're always focused on making the most delicious and nutritious food there is. We are hard at work, innovating and ideating ways for greener and more sustainable ingredient sourcing and packaging formats for a better planet for our pets and us to share.
