Peace of mind, For life.
Our recipes are developed by our in-house nutrition experts for perfectly balanced, nutrient-dense meals your pets will devour. We've got you covered, from puppy or kitten to their golden years, and every step in between.
All-Natural, recognizable, simple nutrition. Uncomplicate meal time, keep it natural.
Advanced nutrition formulas for every life stage and lifestyle. Keep them feeling in their Prime.
Whole food recipes to nourish from the inside out. Embrace their Ultra cravings.
Minimally processed, close to nature Raw & Gently Cooked foods. A Culinary experience above all others
Support your family members’ best life.
Lifestyle feeding
One brand for all your pet's dietary, health & wellness needs
As pet parents ourselves, we promise high-quality food without compromise.
Our story
We're committed to the health and happiness of your family member
Throughout our 30+ year journey, nutritional well-being has always been our top priority.
North America
